Responsibilities:
1. Key Buyer Database Development and Management:

• Identify, develop, and maintain database of Key Buyers (exhibition visitors) that consist of:
• Key buyers whose profiles meet our criteria
• Industry influencers
• Commercial attaché of foreign embassies and chambers of commerce of target countries
• Buyer associations, groups, and clubs

The database comes from various sources, e.g. marketing campaigns, events, web scraping, etc. 2. Key Buyer Relations:

• Build and nourish strong, long-term, and beneficial relationships with Key Buyers via: 
• Courtesy visits
• Calls and emails 
• Joining key events of the key buyers’ organizations 
• At-exhibition relations 

In order to: 

Maintain our company and show brand awareness

Invite the Key Buyers to attend our events and exhibitions 

Learn about their needs that can be related to show development and business matching service 

Build trust that we are the centre of sourcing which they can turn to when in need of suppliers or connections

Learn about their needs that can be related to show development and business matching service 

Build trust that we are the centre of sourcing which they can turn to when in need of suppliers or connections 3. Buyer Intelligence & Analytics:

• Perform phone interviews with Key Buyers or Desk Research to gain insights of the buyers in target industries that we serve and want to tap into, e.g., Industry outlook; Latest, emerging, and upcoming trends; growth opportunities for our shows from buyer perspective; etc. and create industry intelligence that we can use to develop and grow our shows from buyers’ perspectives.
• Monitor and visit key competitor shows to gather the competitors’ SWOT to share with marketing team
• Work with Marketing Manager to analyse post-show exhibitor and visitor surveys and create plans by working with the teams to address pain points and improve customer NPS score, satisfaction, and loyalty.

4. Buyer Attendance:

• Invite Key Buyers to attend our events
• Work with marketing and exhibition management in creating and running Hosted Buyer Programs if needed

5. Business Matching:

• Develop Business Matching and Recommendations program by working with global technology and IT teams so that the service can be available 365 days, anywhere, anytime.
• Collaborate with Business Matching agency to implement business matching services in our exhibitions if needed.

Requirements:

• Diploma/Degree in business/marketing with at least 2 years of relevant working experience, preferably from the exhibition industry
• Presentable with tactful, diplomatic, and good social skills
• Service and analytical minds
• Strong writing and verbal communication skills in English and Vietnamese
• Time management and organizational skills
• Present well, confident, entrepreneurial
• Creative, innovative, and open to new challenges and opportunities
• Ability to work under pressure and to deadlines
• Can work both independently and as a team player
• Work with high accuracy and attention to details
• Result-oriented with proactive approach to problem solving
• Self-learner, fast learner, and willing to learn