Digital Commerce Affiliate Manager

Location Ho Chi Minh City
Industry FMCG
Category Marketing
Job reference 18626
Job type Permanent
Consultant email trang.pham@manpower.com.vn
Date posted Jun 17, 2025
This role is based in Vietnam with mandatory requirements including Vietnamese language.

Job Location: Vietnam
Relocation Terms: Local Terms

JOB PURPOSE
B&W Vietnam dCommerce Affiliate Manager drives growth in dCom for total B&W Vietnam through Digitally Influenced Purchases e.g., Affiliate Marketing, Live Selling, Shopping Events, Digital Selling Capabilities (ex: BeauTech instore).

MAIN RESPONSIBILITIES
  • Act as Content champion to send the right requirements about dcom content (7O, CPAS, Affiliate content, B&W store SIS, B&W campaigns, onsite banners, promotion HI...) to Brand Lead for creation and co-work with CSP and CBD for content deployment
  • Fully in charge of Affiliate & liveselling model from searching and managing the MCNs to fully deploy the content execution and deliver monthly GMV targets
  • Be responsible for calendar creation and quality control of LSA, VSA, PSA and all shopping events esp. On TikTokShop 1UL hub and brand hub to deliver the target ambition
  • Co-work with Media Performance PIC to ensure the live optimization for content adjustment and budget management
  • Take charge of full eze tiktokshop model
WHAT YOU NEED TO SUCCEED
  • At least 2 years experience in dCom content lead in any category industry
  • Hands on experience in Affiliate Marketing, Dealing with MCNs and KOLs/KOCs for GMV creation and deployment
  • Experience in media performance review and optimization
  • Hands on experience with dCom performance & optimization with budget management skill
  • Prefer background from commercial team of Pureplay Skills
  • Influencing skill - this talent is focused on briefing needs of content with Content lead team and co-work with CSP, CBD for deploying content and Media & Data lead for optimization of content across consumer journey-driven strategy and conversion
  • Project/Network management- PIC has hands-on experience managing agencies to create and deploy Affiliate MKT, managing with clear process view to operate in sync with S&OP
  • Stakeholder Management - many interface - DC team, SP, CBD, Customers, Procurement... that needs flexible stakeholder management style in effective way to adapt with agile wow of dcom.