Job Location: Vietnam
Relocation Terms: Local Terms
JOB PURPOSE
B&W Vietnam dCommerce Affiliate Manager drives growth in dCom for total B&W Vietnam through Digitally Influenced Purchases e.g., Affiliate Marketing, Live Selling, Shopping Events, Digital Selling Capabilities (ex: BeauTech instore).
MAIN RESPONSIBILITIES
- Act as Content champion to send the right requirements about dcom content (7O, CPAS, Affiliate content, B&W store SIS, B&W campaigns, onsite banners, promotion HI...) to Brand Lead for creation and co-work with CSP and CBD for content deployment
- Fully in charge of Affiliate & liveselling model from searching and managing the MCNs to fully deploy the content execution and deliver monthly GMV targets
- Be responsible for calendar creation and quality control of LSA, VSA, PSA and all shopping events esp. On TikTokShop 1UL hub and brand hub to deliver the target ambition
- Co-work with Media Performance PIC to ensure the live optimization for content adjustment and budget management
- Take charge of full eze tiktokshop model
- At least 2 years experience in dCom content lead in any category industry
- Hands on experience in Affiliate Marketing, Dealing with MCNs and KOLs/KOCs for GMV creation and deployment
- Experience in media performance review and optimization
- Hands on experience with dCom performance & optimization with budget management skill
- Prefer background from commercial team of Pureplay Skills
- Influencing skill - this talent is focused on briefing needs of content with Content lead team and co-work with CSP, CBD for deploying content and Media & Data lead for optimization of content across consumer journey-driven strategy and conversion
- Project/Network management- PIC has hands-on experience managing agencies to create and deploy Affiliate MKT, managing with clear process view to operate in sync with S&OP
- Stakeholder Management - many interface - DC team, SP, CBD, Customers, Procurement... that needs flexible stakeholder management style in effective way to adapt with agile wow of dcom.