1) Scope of work

● Develop a marketing strategy (Conventional and Digital) to drive brand awareness and sales, exhibiting and proactively achieving the company's brand voice and guidelines.

● Execute marketing campaigns and initiatives from conception to launch, followed by analysis.

● Lead the full cycle of content creation and production, managing website, and social media

communications.

● Create a Digital presence with brand recognition, large followerships, and engagement across all

channels (website, FB, Instagram, TikTok, etc).

● Develop and manage marketing budget; analyze and optimize the effectiveness of marketing campaigns, including ROI and other relevant business metrics.

● Build strategic relationships and partner with key industry players, agencies, and vendors.

● Attend and execute on-site marketing events as needed in support of marketing efforts such as masterclasses, bartender guest shifts, trade shows, conferences, and festivals.

● Hiring and managing the performance of junior roles.

2) Qualification

● Bachelor degree or higher in a related field.

● Language proficiency: fluent in English and Vietnamese speaking and writing.

● Professional skills: Content writing, Communication, Creativity, Growth hacking, Project management

● Technical skills: Content creation and management software and systems, marketing automation tools, SEO, SEM, Content, Social Media, Influencer, Email marketing, CRM, Data & Analytics

● Experience in F&B marketing in either in-house or agency setting, possessing knowledge in spirits is a plus point.

3) Benefits

● Competitive salary, ESOP.

● Social insurance, lunch allowance, team building.

● International and professional working environment.