PR & Digital Assistant Manager

Location Ho Chi Minh City
Industry FMCG, Retail & Trading
Category Marketing
Job reference 16971
Job type Permanent
Consultant email kieu.nguyen@manpower.com.vn
Date posted Nov 01, 2024

JOB RESPONSIBILITIES:

1. PR & Digital Management (50%)
  • Develop and implement PR and Digital Calendar in alignment with Global Communications guidelines and Brand Strategy, monitoring KPIs and results.
  • Collaborate with Brand Manager and Global/Regional Marketing to establish local digital platforms (e.g., Facebook, websites), adapting global brand assets (Instagram, YouTube) for the market while maintaining brand consistency across channels.
  • Partner with local PR and Digital Agencies to localize platforms, build social media strategies and content, and manage analytics and KPIs.
  • Track competitors’ PR/Digital activities and market trends monthly, devising action plans as needed.
  • Support Global/Regional directives by working with PR/Digital agencies on market studies, user insights, and competitor analysis.
  • Cultivate and maintain strong relationships with KOLs and Influencers (beauty editors, bloggers, media professionals, stylists, celebrities, etc.).
  • Oversee product seeding, press releases, and calendar-based brand exposure initiatives.
  • Consolidate press clippings, manage inventory (new launches, samples), and propose product seeding plans.
2. Marketing (20%)
  • Collaborate with Marketing/Brand Manager to execute marketing activities (launches, events, counter activities) in alignment with brand strategy.
  • Support CRM program execution, ensuring alignment with both PR and Digital Plans from online to offline.
  • Plan and execute retail events, supporting counters/stores for seamless operation and adherence to brand standards.
  • Assist counters/stores in VIP events, customer recruitment, and retention programs.
  • Analyze customer data with the Marketing/Brand Manager to drive relevant programs, customer recruitment, and growth.
  • Coordinate counter/store needs (POSM, visibility) with Retail and Training Managers.
3. Events (10%)
  • Work with Retail, Training, and Counter Managers to plan and execute Retail Events and artist training.
  • Collaborate with Brand Manager, International Makeup Artist, and Retail Operations for fashion shows, VIP activities, and other events, ensuring adherence to Global Event guidelines.
  • Consolidate and report event outcomes.
4. CRM (10%)
  • Coordinate with the Regional team to develop Vietnam CRM and communications plans, ensuring brand compliance.
  • Track results of trigger campaigns and propose actions or adjustments as needed.
5. Customer and External Relations (10%)
  • Internally, collaborate with cross-functional teams (Counter/Store Managers, Retail Operations, HR, Finance, etc.) for cohesive support.
  • Externally, establish and maintain relationships with media and influencers; manage partnerships with PR & Digital Agency, Event Agency, and other partners.
6. Other Responsibilities
  • Ensure consistent adherence to brand DNA and guidelines, setting a high standard of execution and presentation across all initiatives.

JOB REQUIREMENTS:

  • Expertise: Strong knowledge of PR, Digital trends, and competitive landscape, with experience in PR, Digital, and Marketing Management. Familiarity with the cosmetics/fashion industry is a plus.
  • Education: College/University degree required.
  • Experience: Minimum of 3 years in PR, digital, and marketing, ideally within cosmetics or fashion. Skilled in relationship-building, public speaking, writing, and translation.
  • Skills: Ability to inspire, manage agencies, and work cross-functionally. Strong understanding of brand identity and the capacity to communicate it effectively.
  • Communication: Excellent leadership and communication abilities, flexible and professional in dynamic environments.
  • Work Style: Able to handle high-pressure, multi-tasking roles with a strong attention to beauty and detail.