MAIN RESPONSIBILITIES:

• Responsible for team management
• Plan, monitor and control A&P spending to be in line with the agreed brand plan in cooperation with the finance/MKT/OM/Product
• Develop monthly rolling brand activity plans with integrated marketing programs
• Set clear KPIs, manage portfolio performance
• Brand P&L Management and Resource Optimization
• Optimizing and managing the portfolio strategy of Brands
• Leverage research on segments to understand consumer journeys and key occasions.
• Proposing strategies for the Brand to develop in the market
• Distill powerful insights from data and analytics to guide Brand activation and content development.
• Reach out to internal stakeholders to gather a holistic view of the market and spot/uncover opportunities to leverage trends, categories, and consumer understanding to generate actionable insights.
• Identify market drivers of growth via market, business, category, competitive, and brand performance audits.
• Creating and implementing the brand & product marketing activities at all stores from an annual plan to seasonal and monthly marketing plans aligning with digital/online campaigns.
• Utilizing all relevant traditional and non-traditional platforms to increase brand & key product awareness and traffic for all destinations
• Responsible for developing and implementing short-term & and long-term strategies for creative marketing activities.

JOB REQUIREMENTS:

1. Minimum Qualifications

• Degree in Marketing and Communications or related field
• At least 10 previous experience in Retail/FMCG, especially luxury retail
• Share links to personal/social accounts managed previously or currently

• Good insights about luxury retail
• Strong communication skills

• Strong attention to details, meticulous and an eye for beautiful things
• Fast learner and have an interest in luxury brands
• An attentive eye on the industry and will be pro-active in identifying relevant topics or news to leverage on
• Organized, able to multi-task, prioritize and work under tight deadlines
• Passionate and takes pride in a job well done

• English