How Blue-Collar Workers Find Meaningful Work?

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Imagine standing at a crossroads: Would you rather choose a career that offers work-life balance or work your fingers to the bone to increase your income? Which is more important, personal fulfillment or social responsibility?

A recent survey by Manpower Vietnam revealed that 99% of Vietnam respondents indicated that having meaning at work was important to them. Yet only 11% of respondents feel “very satisfied” with their current level of meaning at work.

Blue-collar workers now seek more than just a paycheck. They yearn for purpose, belonging and impact. As organizations recognize and nurture these needs, meaningful work becomes attainable for all, regardless of the collar color. So, how can Vietnamese workers, especially blue-collar workers, access well-paid jobs that allow them to grow personally while creating a positive social impact in the current situation?

In 2024, a partnership between ManpowerGroup Vietnam and Viec Lam Tot (www.vieclamtot.com) aims to boost the domestic labor market and empower unskilled and low-skilled workers in the southern provinces. By connecting them with meaningful and sustainable employment, the collaboration would pave the way for a brighter future. Learn more about the story via a news broadcast produced by reporters of VTV9, Vietnam Television.

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