HEAD OF DIGITAL MARKETING
Location: Hanoi

Duties:

Responsible for developing, managing, implementing and evaluating digital and communication marketing campaigns to develop new customers, engage and retain customers.
Responsible for building and developing a digital marketing platform, including content about images, brands and marketing messages conveyed on digital channels.

Responsibilities:

Identify strategies to develop new customers, engage and retain customers to increase activation and customer interaction rates in digital assets (online, mobile and digital channels).
Build the industry's best Digital channel customer experience to lead, motivate and deliver results for your own Digital Marketing team including NPS of digital platforms.
Manage costs, resources and other conditions to build and deploy digital marketing platforms and digital marketing campaigns.
Manage content, images and messages designed and posted on digital channels.
Manage branding and product marketing campaigns across digital channels.
Performance management of digital marketing campaigns.

Skills:

Have good data and analysis skills
Experienced in channel & campaign management in integrated digital marketing context (Search, Display & Social - organic & paid)
Practical experience in using digital advertising platforms (Facebook/Insta, DV360, Search 360)
Experience in media planning and understanding of customer purchasing principles including online shopping.
Insights into the channel matrix and buying patterns.
Ability to build funnel operations methodology from rich practices to identify key leverages to improve efficiency and customize channel strategy and operational plan at different business stages .
Positive, proactive, can-do attitude.
Strong analytical and problem solving skills.
Ability to communicate effectively with functional teams.