JOB PURPOSE

The ideal candidate will have experience uncovering customer insights and market gaps to identify growth opportunities in the finance sector; broad experience and understanding of growth and direct marketing strategies to drive engagement, adoption and brand loyalty. This person should be able to demonstrate an ability to easily transform complex regulatory, product or market intellegence information, into crisp, clear, straightforward strategy and tactics. In addition, this candidate must have a process mindset in support of end-to-end project management and control adherence, while also being a strong collaborator who can quickly gain trust to elevate today’s communications.

KEY ACCOUNTABILITIES

Key Accountabilities (1)

A. DEPARTMENT DUTIES

Develop marketing plan and strategies for each customer segment/target customer group which includes:

Collaborate to identify the market research needed to be able to understand who are customers are, what they need, and how to effectively reach them.
Collaborate to craft customer value propositions, build and manage proposition positioning for each target customer group and solutions.
Managing the deployment of ongoing marketing plans and go-to-market campaigns for each segment/target customer group.
Lead experimentation of new channels, campaigns, creatives, incentives, and approaches for the purpose of building scalable products and solutions.
Manage relationships with our marketing intelligence, segmentation teams and agencies surfacing key consumer insights that can lead to future marketing and growth opportunities.
Defining and measuring short-term and long-term marketing success across multiple channels, and have a strong passion for data storytelling.
Build, manage and optimize marketing budget.
Partner with content, media, partnerships and analytics teams to drive cohesive creative campaigns and measurement through full campaign lifecycle
Owns the setting, monitoring and reporting of product awareness, consideration, and direct response metrics.

Key Accountabilities (2)

B. DUTIES OF MANAGEMENT LEVEL

1. Create an effective working environment

Improve operational efficiency by encouraging and motivating the working spirit of subordinates; create a collective working environment where there is always interaction, mutual support, updated information and towards long-term cohesion.
Urging, supervising and guiding individuals in the department to fully perform their functions and duties as prescribed.
Solve problems with individuals whose behavior is inconsistent with a spirit of collaboration and respect for diversity.
Implement the plan to improve personal capacity as agreed with the management.

2. Capability development, career development roadmap for staff:

Actively encourage and support subordinates to improve their capabilities and self development.
Actively discuss with management about personal development aspirations to agree on a roadmap.
Capability development, career development roadmap for staff.

C. OTHER TASKS

Other tasks assigned by Chief Marketing Division& Head of Retail Marketing

KEY RELATIONSHIPS

Direct Manager: Head of Retail Marketing
Direct Report(s): Expert, Senior Officer, Officer

REQUIREMENTS:

Qualifications:

Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas

Expertise:

Understanding digital marketing & financial and insurance products/services
Strong understanding of strategy and budgeting.

Experience:

Specialization: at least 08 years of experience in marketing & communications, of which at least 5 years in Digital marketing
Management: at least 04 years of senior management position or equivalent
Foreign Language
Business English standard of proficiency as required for the role

Skills:

Impactful Communication
Influencing and Negotiation
Business acumen
Market assessment
Segmentation skills for Retail Banking
Digital Marketing
Customer Experience Management

Leadership Competencies

Strategic Mindset
Change and Innovation
Collaboration
Talent Development
Results Orientation

Culture Fit (Core Values)

Customer Centricity
Innovation
Cooperation For Common Objectives
Self-Development
Work Efficiently