Director, Private and Priority Proposition
A. JOB PURPOSE
• To identify economic segments/sub segments and responsible for customer knowledge management
• To develop and manage customer value propositions for each targeted segments/sub-segment; participate with solution development; channel management and other related functions to ensure the designed offerings providing products, services fit with CVPs and customer needs
• To participate with Strategy team to propose the targeted business model including Sales and Service model for Economic Segment and participate with sale and service model/standard design team to ensure the offerings can be delivered to targeted customers based on CVP
B. KEY ACCOUNTABILITIES
Segmentation
• Identify economic segments and sub-segments
• Customer Knowledge management, including customer behavior/needs and periodically update customer knowledge through cooperating with related functions to collect, analyze customers information
• Identify group of customer knowledge to manage and give requirement to related units to collect and analyze
• Participate with Strategy team to propose the targeted business model including Sales and Service model for Economic Segment
Customer value proposition (CVP)
• Propose CVP with key offerings for targeted segment (5 components Product, Price, Service, Convenience, Experience)
• Manage CVPs implementation by doing periodically assessment (offering implementation, customer feedbacks, competitors) to make appropriate CVP adjustments, or enrich the knowledge of customers
• Participate in solution team/multifunctional team to design offering/solution in details, and give approval of Offering design & bundle to go to market to ensure they fit with CVP and customers’need