I. Job Description

Idea Generation & Content Planning  

- Understand the nature of life insurance and its meaning in family context i.e. life insurance’s target audience, understand the insights of target audience and have a strong sense of content trend on social media to develop different content ideas (from ideas to format of executions) to serve different purposes (branding, product need story, recruitment story etc..)  

- Participate in the development of given concepts or creation of new concepts which can be translated correctly and effectively into different sets of visual/ contents to answer given objectives.

- Develop social content plans based on concepts (for both owned & paid channels i.e. FBFP, ITG, YT, Zalo, influencer’s KOL’s channels, community/ hotpage etc…)  

- Be able to diversify the content formats (from commercial, to short movie, web drama etc..) and target segments, and always seek for new ways to execute the content to keep it relevant/fresh in the digital world

Content Implementation

- Based on the ideas and the content strategies for specific channels, manage & supervise team members to develop content plans

- Manage and supervise team members to work closely with design team to make sure all materials will be aligned with the concept and demonstrate the right mood and tone of the content

- In collaboration with project management team, work closely with 3rd party (production, social media agency, etc…) to ensure the right content and quality is implemented within timeline

Other tasks assigned by direct supervisor

II. Job Requirements:

Experience

- At least 4-6 years of experience in similar role in agency or client side is required

- Experience in ideation and content planning in different area of content from commercial writing to web drama, viral clip or different social content pillar.

Knowledge and skill

- Ability to observe a matter in different views and different aspect in order to have meaningful, relevant and diversify content plan

- Excellent writing skill (meaningful story with strong insight and relevant information and logic of story i.e reasonable and common sense), having different language styles that appeal to different segment of target audience with various messages which is clear, concise, rational, convincing, coherency, strongly inspirational, positively emotional, call-to-action

- Good presentation skill and confidence to explain idea, concept

- Open to receive feedback and willing to learn and improve

- Self-motivation and the ability to work to deadlines to cope with several projects at a time

- Experience and knowledge in Life Insurance market is a plus

- Experience in social content planning