Responsibilities:
Brainstorming, planning and developing communication strategies.
Manage and develop marketing communication content for building brand awareness and product understanding. (This includes translating from English to Vietnamese for local adaptation)
Developing and managing social media pages and website with weekly local content.
Oversee LSP's press and publicity efforts by managing relationship with the media.
To create opportunities for LSP to engage with the business community for branding purpose. (E.g. Interview/ Features/ Speaking Engagement/ Webinars, etc).
Managing vendors, which includes but is not limited to agencies for Press Relations, Digital Marketing Agency as well as Branding & Design.
To work with the content team to develop engaging, educational and inspirational content in areas of stories, thought leadership, news and etc, in various formats including graphics, written and videos.
Work closely with internal stakeholders for information or data collection and execution of marketing/sustainability campaigns.
Provide assistance in tracking, analyzing and reporting on the effectiveness of marketing efforts.
Assist in any other marketing, communication or sustainability matters.
Qualification
Bachelor's degree in Business, Marketing, PR Communication or related fields
5 years working experience in Marketing/Corp Communication/Public Relations or relevant roles.
Experience in manufacturing industry or similar sector is a plus.
Hands on experience in content marketing (scripting/marketing ideation/etc)