You’ll lead dynamic campaigns, manage digital media, and collaborate with influencers to create high-impact content that captivates audiences worldwide. With a keen focus on brand communications, community engagement, and data-driven marketing, you’ll help establish our presence as a household name in esports.

If you're a creative strategist passionate about audience connection, this role offers the perfect opportunity to make a lasting impact!

Key Responsibilities

Marketing & Media (70%)

• Marketing Strategy: Plan and execute campaigns to boost brand awareness, engagement, and user acquisition.
• Digital & Content Oversight: Manage content across social media, websites, and video platforms for Asia, APAC, and EU markets.
• Influencer & Partnerships: Collaborate with industry influencers and partners to enhance brand reach.
• Performance & Analytics: Track campaign success, analyze data, and optimize strategies for growth.
• Budget & Team Leadership: Oversee marketing resources, mentor the media team, and ensure effective cross-cultural collaboration.

Communication Management (30%)

• Brand Messaging: Maintain consistent, culturally resonant communication across global markets.
• Media & PR Relations: Handle press releases, publicity efforts, and crisis communications.
• Community Engagement: Build and nurture an active esports community through events, tournaments, and partnerships.
• Event Promotion: Plan and execute public events, sponsorships, and product launches to maximize exposure.

Qualifications

Must-have:

• Education: Bachelor's in Marketing, Communications, or Media Studies; Master’s or Digital Marketing certification is a plus.
• Experience: 5+ years in marketing/media management, with 2+ years in a leadership role (gaming, esports, or entertainment preferred).
• Technical Skills: Proficiency in digital marketing tools, analytics, SEO, SEM, and social media strategies.
• Soft Skills: Strong communication, project management, leadership, and creative problem-solving abilities.

Nice-to-have:

• Passion for esports and entertainment.
• Adaptability in fast-paced environments.
• Commitment to innovation and excellence.