Position Summary / Job Purpose

The Senior Executive - Trade Marketing supports the execution of trade marketing initiatives and BTL (Below-the-Line) marketing activities to achieve short- and mid-term sales objectives.

Key Responsibilities

1. Plan and execute Trade and BTL marketing initiatives in collaboration with the Sales team and external partners.
2. Deploy and manage Trade and BTL marketing campaigns from ideation to execution, ensuring timely reporting on progress and challenges.
3. Develop innovative marketing solutions to address market needs and support sales growth.
4. Track, measure, and analyze campaign effectiveness through regular market visits.
5. Manage and monitor budgets for promotional activities, aligning spending with market needs.
6. Conduct market analysis, prepare reports, and serve as a key resource for training and external events.

Specific Knowledge, Skills, and Experience

• Bachelor’s degree in Business, Marketing, or a related field.
• At least 2 years of experience in planning and executing marketing initiatives.
• Experience collaborating with Key Opinion Leaders (KOLs) in medical associations/institutions.
• Strong analytical skills and ability to work independently.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Fluent in English, both written and verbal.