• Formulating & Executing an Efficient Multi-Channel Approach
• (Focused on imported nutritional powder milk products for children aged 3 and above sourced from Australia and New Zealand)
• Conduct research on the product, market, and TikTok trends to suggest customized multi-channel TikTok strategies for specific customer segments.
• Create branding scripts, conversion-centric scripts, and posting frequency strategies for both local and global markets.
• Collaborate with and oversee the production team to produce top-notch and impactful TikTok videos.
• Establish a robust network of Key Opinion Leaders (KOLs), Key Opinion Consumers (KOCs), and Affiliates to enhance brand visibility.
• Supervising & Expanding Online Sales Platforms
• Devise advertising strategies and video content for TikTok, Facebook, and Shopee to stimulate sales growth effectively in local and international markets.
• Administer Ads systems (TikTok Ads, Facebook Ads, Google Ads, Shopee Ads) with substantial budgets, ensuring a Return on Advertising Spend (ROAS) of 3 – 6 times or more.
• Develop compelling and engaging livestream content for TikTok, Facebook, and Shopee.
• Collaborate with KOLs and conduct daily livestream campaigns to optimize sales and performance.
• Team Leadership & Performance Evaluation
• Recruit, train, and supervise the marketing and livestream teams.
• Analyze and present insights on campaign performance, advertising expenditures, and revenue enhancement.
• Recommend innovative strategies to drive market expansion both locally and globally.

Requirements & Competencies

• Education: Bachelor’s degree in Marketing, Economics, E-commerce, or a related discipline.
• Language: Proficiency in English.
• Experience: Minimum of 3 years in a comparable role.
• Preference: Candidates with a background in Mother & Baby products, Pharmaceuticals, Healthcare, or related sectors are preferred.