​The Campaign Manager plays a key role in driving product success within the bank through strategic marketing initiatives. They lead a product squad to develop and execute innovative marketing strategies based on market insights and competitive analysis, focusing on increasing product awareness, acquisition, and retention. With strong leadership and collaboration skills, they align cross-functional teams to ensure effective campaign execution. This role combines strategic thinking, analytical skills, and creativity to manage campaigns, deliver measurable results, and plan for long-term product growth in a dynamic banking environment.

RESPONSIBILITIES

• Take ownership of a specific product within the bank and develop a comprehensive product marketing strategy.

• Lead a product squad, collaborating with cross-functional teams to strategize and develop solutions tailored to the product's needs.

• Analyze market trends, customer insights, and competitive landscape to inform product marketing strategies and initiatives.

• Develop and execute integrated marketing campaigns to drive awareness, acquisition, and retention for the product.

• Collaborate with internal stakeholders, including product development teams, sales teams, and creative agencies, to ensure alignment and execution of marketing initiatives.

• Manage the product marketing budget effectively, allocating resources to maximize ROI and achieve campaign objectives.

• Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.

• Conduct semestral forward planning for the product, forecasting market trends, identifying opportunities, and developing long-term marketing strategies.

• Stay informed about industry best practices, emerging trends, and new technologies relevant to product marketing.

• Serve as the primary point of contact for all product-related marketing inquiries and initiatives.

• Provide regular updates and reports to stakeholders on campaign performance, market insights, and product developments.

​REQUIREMENTS

• Experience in financial services, particularly banking.

• Proven success in creating and executing result-driven marketing campaigns.

• Strong strategic thinking, analytical, and creative problem-solving skills.

• Leadership and communication skills for collaboration across teams and stakeholders.

• Proficiency in marketing analytics tools, SEM, SEO, and branding principles.

• Strong project management skills for handling multiple campaigns and priorities.

• Familiarity with maintaining brand consistency across all channels.