Key Responsibilities:

1. Digital Customer Acquisition:

   • Develop and implement digital marketing strategies to attract and acquire new customers.
   • Optimize digital advertising campaigns, including PPC, SEO, email marketing, and social media, to maximize ROI.
   • Analyze user data and behavior to refine targeting and improve conversion rates.

2. Mobile Banking App Management:

   • Oversee the development, maintenance, and operation of the bank's mobile app.
   • Collaborate with the IT department and third-party vendors to ensure the app's functionality, security, and user experience.
   • Regularly update the app with new features, improvements, and bug fixes.

3. App Strategy Development:

   • Formulate a comprehensive strategy to increase the app's user base and usage.
   • Identify opportunities for cross-selling banking products and services through the app.
   • Conduct market research to stay informed about industry trends and competitors.

4. Customer Engagement:

   • Create and execute engagement campaigns within the app, including in-app messaging and push notifications.
   • Implement loyalty programs and incentives to retain and reward active users.
   • Monitor app reviews and ratings, addressing customer feedback and concerns promptly.

5. Data Analysis and Reporting:

   • Use data analytics tools to track app performance, user engagement, and conversion rates.
   • Generate reports and insights to inform decision-making and adjust strategies as needed.
   • Work closely with data analysts to extract actionable insights from customer data.

6. Compliance and Security:

   • Ensure that the mobile app complies with all relevant banking regulations and security standards.
   • Collaborate with compliance and security teams to address any issues promptly.

Qualifications:

• Bachelor’s degree in Finance, Marketing, Business, or a related field. MBA or equivalent is a plus.
• Proven experience in digital marketing, preferably in the banking or financial services sector.
• Strong understanding of finance and banking products.
• Proficiency in mobile app development and management.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinker with the ability to devise innovative marketing strategies.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Familiarity with banking regulations and compliance requirements is a plus.
• Excellent communication and team collaboration skills.