Role & Responsibility:
1. Marketplace Management
1. Marketplace Management
- Ownership of the KPI’s (Net Sales, Volume, Share of Market, Gross to Net Sales) & Go-to-market
- Model for Vietnam’s marketplace SIS’s including Lazada/Shopee/Tiki/Sendo & all other marketplaces expands to in the future.
- Stakeholder Management for all marketplace retailers and e-distributors including minimum monthly business review meetings and all email/ phone collaboration.
- Responsible for developing and maintaining a 12-month rolling activation grid for Vietnam SIS’s including management of a Shopper & Gross to Net Sales Budget and maintaining forward expectations related to anticipated A&P expenditure
- Maintenance of content (images/ descriptions/ banners/ SKU’s etc.) in all Vietnam SIS’s.
- Ownership of supply chain and financial components including stock forecasting, order & inventory maintenance, claims management and associated administration
- E-Joint Business Planning and Implementation with all Marketplace Retailer Partners
- Managing promotional grid for all Vietnam SIS’s within the brand promotional & pricing frameworks including planning, administration including promotional submissions and execution of the aligned grid with each e-retailer
- Test & Learn Mentality followed up with analysis, ROI and recommendations for Vietnam e-commerce
- Participation in Monthly SEA division conference calls
2. Brick & Mortar Support & Development
- Responsible for maintaining a content database (product images, descriptions, features & benefits, rich content etc) and sharing with Sales team including a monthly update on changes that require updates in brick & mortar retailers
- Ecommerce Training (minimum bi-annually) for Sales team on latest trends, best in class examples and updated strategies.
- Attendance at quarterly e-business reviews with key brick & mortar customers as well as attendance and contribution to annual e-JBP process with these customers.
- Bi-annually 5P monitoring across all brick & mortar customers to check performance vs. global guidelines
3. Building & Influencing an e-commerce culture
- Be the central point of contact for eCommerce within the organization
- Attend GTM meetings and ensure Sales's plans are ecommerce inclusive
- Work with Marketing team to build brand presence in the ecommerce space
- Work with Digital/eCommerce to drive shopper/ consumer traffic to SIS’s.
- Provide monthly updates to the broader commercial team on ecommerce performance metrics and opportunities
- Inspire change through strong internal collaboration and influence
- Ensure Vietnam is considered best in class for ecommerce engagement within the broader division team and global team.
Qualification:
- Understands both Customer management/engagement and digital marketing
- High leadership skills
o Growth Mindset
o Strategy/vision
o Ability to manage team
o Teamwork and Collaboration
o Analysis/Decision making
o Influence/Negotiation
o Strategy/vision
o Ability to manage team
o Teamwork and Collaboration
o Analysis/Decision making
o Influence/Negotiation
- Good Command of English