esponsibilities

Customer Strategy & Business Planning

• Manage full P&L responsibility for assigned customers across categories, including counterpart alignment and budget planning.

• Establish and maintain strong, trust-based relationships with key customers.

• Develop strategic business plans tailored to each customer, co-creating Joint Business Plans in alignment with global best practices.

• Collaborate with customers, Trade Marketing, and Business Units to implement the Cell Approach plan.

• Work with Trade Marketing Managers to gain category insights and partner with Customer Marketing to design and execute customer/channel plans.

• Plan and oversee in-store communication activities aligned with channel initiatives.

• Gather and utilize customer-specific insights, especially related to store layout and shopper traffic behavior.

• Oversee planning and guidance for in-store visibility and display enhancements (execution managed by other teams).

• Design and lead execution of customer-focused events and activations.

• Define clear goals and deliverables for the Field Operations Team to ensure executional excellence.

• Conduct customer audits to ensure consistent performance and operational compliance.

Negotiation

• Lead negotiations on trade terms, funding, and counterparts in alignment with customer and company strategies.

• Manage total customer investment levels, ensuring strategic alignment and ROI.

• Monitor and evaluate customer performance, focusing on sales contribution and market share across key categories.

Customer Advocacy & Collaboration

• Serve as a strong representative for the company within the customer organization and advocate for the customer internally.

• Actively contribute in account team discussions, supporting business-wide solutions beyond direct account responsibilities.

Requirements

• Over 4 years of experience in Sales roles.

• Proven track record in at least two to three positions across Customer Marketing, Trade Category Management, and Account Management or Field Sales—especially beneficial for those pursuing a Customer Development career path.

• Strong preference for candidates with both customer-facing and brand-building experience.

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