JOB DESCRIPTION 

Position: Marketing Strategy Manager 

Report to: General Director (Expat) 

Working Place: Flexible: on-site (HCM), or remote (Hanoi or HCM) 

Working Hours: Mon-Fri 

MAIN RESPONSIBILITIES: 

• Marketing Strategy: Develop brand positioning and target audience strategies based on Southeast Asia market analysis.  

• Brand Management: Oversee product lifecycle management and execute differentiation strategies against competitors.  

• Brand Launching & Event Management: Plan customer experience-centric launch processes and events.  

• Consumer Insights: Incorporate global trends and localization strategies from product development stages. 

Preferred:  

• Global Collaboration: Experience managing overseas teams and external partnerships.  

• Data Analysis: Sales/inventory management and post-campaign analysis skills.  

• Trend Sensitivity: Track record of applying K-beauty/clean beauty trends.  

• Collaboration: Cross-functional work with product development, global sales, and content design teams.  

• Reporting: Direct reporting to executive management for agile decision-making. 

JOB REQUIREMENTS: 

• Trend –sensitive and have a refined sense of style.  

• Fluency in English is essential.  

• Graduated: Marketing, Business Administration… 

• Age: 

• Required marketing experience in beauty brands, preferably skincare or cosmetics, especially global brands.