• Develop and lead channel/customer category strategy to position the brand as the #1 OMNI partner of choice for the customer, driving sales growth and market share achievement.
• Business Target Delivery & O2O Integration Leadership: Achieve the Target for customers by effectively managing the Omni Category and eContent Planner to execute the planning and Key Account (KA) strategy, ensuring seamless integration between offline and online customer channels.
• Business Unit OMNI Demand Creation Planner: Lead the business unit workstream related to specific customer channels, collaborating with BU’s DMC and Brand Managers to build demand creation plans through OMNI channels.
• Key Account Management of Customer OMNI Stakeholders: Serve as the main point of contact for senior customer OMNI stakeholders, such as the Head of OMNI Commercial, Head of OMNI Marketing, and Head of OMNI Content.
• Lead On-Site Optimization: Oversee on-site investment planning with customers, focusing on improving on-site media performance metrics (e.g., impressions, views, clicks, conversion rates). Ensure continuous follow-up for campaign evaluation and optimization.
• Data Partnership & Shopper-Data Solution Leadership: Be the lead in building data partnerships, gaining customer trust by delivering compelling category development stories, facilitating the data governance process with the customer, and optimizing data utilization to ensure the availability of real-time data.
• Customer Data CRM Champion: Work with the customer CRM team to deepen data insights, drive shopper segmentation by category and JTBD (Jobs To Be Done), plan the right CRM media tools, and ensure seamless integration of both online and offline conversations.
• Market Development Champion for Offline & Online: Collaborate closely with Marketing/Marketing Managers to ensure successful innovation, new product development (NPD), and market development strategies are effectively implemented in Modern Trade (MT) through customer data partnerships, robust content deployment, and strong return on ad spend (ROAS). Ensure a seamless Online-to-Offline (O2O) shopping experience for the shopper.
• Customer OMNI Project Champion: Lead key projects to establish foundational elements for a strong OMNI partnership with customers, including building win-win partnership models, setting up media foundations, developing data partnerships and CRM strategies, creating new revenue streams, and optimizing last-mile delivery.
• Champion of OMNI Investment for the Customer: Work with Finance Business Partners and Category Managers to integrate the OMNI investment model into the overall plan, ensuring timely follow-up on monthly and quarterly liquidation with Finance and customers.
• Ownership of General Documentation & Alignment: Lead the workstream for aligning and obtaining sign-offs on essential documents, such as data partnership agreements, NDAs, and promotion contracts.