PR & Marketing Manager - Retail

Địa điểm Hồ Chí Minh
Ngành nghề Ngành hàng tiêu dùng nhanh (FMCG), Bán lẻ và kinh doanh
Category Marketing
Mã số 15470
Loại công việc Cố định
Lương Negotiable
Email liên hệ tri.quach@manpower.com.vn
Ngày đăng Tháng một 25, 2024

Job Brief:

We're in search of a PR & Communication manager to foster a robust professional network, enhance visibility, and shape corporate identity through the implementation of impactful communication and media relations initiatives.

Job Description:

  • Craft a comprehensive corporate communication strategy encompassing objectives, financial allocation, and operational approaches;
  • Enhance and optimize the performance of digital platforms (LinkedIn, Twitter, and Vimeo) by curating and refining content;
  • Coordinate with Sales teams to execute marketing initiatives for promotional campaigns;
  • Supervise and manage the corporate communication budget effectively;
  • Conduct market analysis and competitive assessments to stay updated on product trends and customer preferences;
  • Coordinate monthly seminars and engage in Corporate Social Responsibility (CSR) initiatives;
  • Devise and execute outreach campaigns aligned with the overarching marketing strategy;
  • Present business performance, novel ventures, and other relevant matters to the brand;
  • Explore possibilities for collaborations, sponsorships, and ongoing advertising ventures;
  • Maintain a profound awareness of industry shifts impacting clients and provide suitable recommendations for communication strategies;
  • Undertake additional responsibilities related to sales and marketing as needed.

Requirements:

  • BA/MA degree in Communications, Advertising, Marketing, or a related field;
  • A minimum of 5 years of experience in a Corporate Communication/Brand Strategy role;
  • In-depth understanding of the Vietnamese market, distribution channels, and emerging trends;
  • Preference will be given to candidates with analogous roles at multinational corporations operating in the household appliances and kitchen equipment sector;
  • Proficiency in event planning;
  • Established connections with local and national business and industry media entities;
  • Exceptional verbal and written communication skills, along with presentation proficiency in English and Vietnamese;
  • Demonstrated ability to make informed decisions, exhibit leadership qualities, and adapt swiftly to new environments.