Key Responsibilities:

1. Customer Segment Analysis

   • Knowledge Source: Serve as the team's main knowledge provider, enabling other departments to conduct market research on strategic customer segments and sub-segments.

   • Economic Segment Identification: Develop and refine criteria and processes to identify economic customer segments.

   • PKKH Sub-Section Identification: Create and improve models to identify and select PKKH sub-segments.

   • Customer Governance: Coordinate with relevant departments to collect and analyze customer needs, market information, and competitor data.

2. Customer Value Positioning (CVP)

   • Research and Assessment: Lead research efforts to assess CVP orientation for strategic and target customer segments.

   • Positioning Values: Develop and propose CVP, including product, price, service, convenience, and customer experience for target segments.

   • Offerings Design: Participate in designing and proposing offering packages to meet CVP and optimize customer lifecycle value.

   • Collaboration: Work with solution design, channel management, and other units to ensure products and services meet customer needs and provide excellent customer experiences.

3. Strategic Customer Group Identification

   • Tactical Subgroup Identification

   • Identification Model: Develop a model to periodically identify tactical PKKH subsets.

   • Strategic Group Listing: Maintain a list of periodically identified strategic customer groups.