MAIN PURPOSE OF ROLE
- Develop and lead the annual shopper marketing strategy and plans within our all channels. Create, or customize, programs that help our customers drive traffic, loyalty, and conversion. Leverage the Company s marketing properties against key brand initiatives to drive excitement with customers that leads to incremental growth. Collaborate with cross-functional channel teams to accomplish specific channel objectives.
- Responsible for the annual promotion plan of several brands under different product categories to maximize consumer appeal.
- Overseeing the entire end-to-end process from planning to implementation for promotion activities.
MAIN RESPONSIBILITIES
Shopper Marketing
- Owns the partnership with Marketing teams to create a long range calendar of activities and events grounded in deep understanding of the Shopper, Channel and Category
- Develops the Category Management approach for Modern & Traditional Channels driving deeper partnership based collaboration and category captaincy (as appropriate)
- Partners to build Shopper & Channel Learning plans that drive actionable insights on the right shopper levers to deploy, in the right channels, at the right times
- Builds and maps shopper lifecycle and deeply understands how to maximize new consumer acquisition through trade, category or channel programs
Shopper and Consumer Engagement
- Helps shape how Abbott brands are presented to Customers and Shoppers through both direct and indirect contact methods, with particular focus on interaction via Promoter (PG) and Field Sales teams
- Reviews opportunities to drive A&P efficiency and Brand Salience through Portfolio and/ or Category programs that drive brand awareness and new user acquisition.
SUPERVISORY RESPONSIBILITIES
People Management:
- Support employees in implementation of their growth plans. Develop and maintain succession plan and address future staffing issues in a proactive manner.
- Manage team’s development throughout the path to achieve goals.
- Ensure team activities to comply with Company Business Code of Conduct and all local applicable laws within scope of function responsibility.
- Special projects as needed by Management team.
Work Experience
- Proven experience in trade marketing or channel management
- Solid knowledge of below-the-line operation
- Strong collaboration and leadership skills
- Proven characteristics in Attention to details & Follow through
- Fluent in English
- Bachelor's degree
CORE Skills Required
Professional Skill
- Strong in data analysis, analytical thinking and communication skills
- Cost orientation, Statistical Analysis, Business analysis, business performance management
- An analytical mind with a strategic ability
- Excellent communication and people skills
- BSc/BA in business administration, marketing or related field
Behavioral/ Leadership Skill
- Ability to influence others at all levels in embracing the change
- Ability to relentlessly drive initiatives to achieve the end objective
- Ability to work in an environment that is fast paced, constantly changing and achieve innovative solutions
- Ability to successfully engage and lead individual and team discussions and meetings and presentation
- Ability to pay attention to details
- Entrepreneurial mindset, ownership and ability to complete tasks with minimum supervision
- Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines
- Continuous Improvement behavior
- Energetic, highly motivated with an enquiring mind and passion for excellence and innovation in pursuit of business growth and success.
- High integrity and openness combined with commitment to good governance
Language Skill: Good communication skill with fluency in English and Vietnamese
Computer Skill:
- High level in Excel skills (data modelling, visualization, VBA).
- Understanding of data analysis and forecasting methods Proficient in MS Office