​I. Job Responsibilities:

INDUSTRY AND BUSINESS understanding & planning: Understand target segmentation, insight, big idea and be able to link the insight into different business needs and propose execution action plans (with different activities) to answer the business needs

• Market understanding and analysis with the strong sense of change fast, smart failure and keep changing.

• Understand the basic information about the product such as differentiation of different product portfolios, the protection nature and core need of each product (you will be trained when joining Prudential)

• Understand different distribution teams & needs to develop and deliver appropriate sales enablement tools to support sales and recruitment (for sales) 

• Establish and articulate project scope, strategy, and objectives to both internal stakeholders and strategic key stakeholders.

SOCIAL MEDIA planning

• Design social media strategies to achieve marketing targets

• Manage, create and publish original, high-quality content

• Administer all company social media accounts ensuring up-to-date content

• Liaise with writers and designers to ensure content is informative and appealing

• Collaborate with Marketing and Product development teams to create social buzz

• Monitor social buzz, user engagement and suggest content optimization

• Prepare weekly and monthly reports on social performance for both owned channels and paid channels

• Communicate with industry professionals via social media to create a strong network

• Train internal teams to integrate and maintain a cohesive social media strategy

• Stay up-to-date with new digital technologies and social media best practices 

II. Job Requirements:

• At least 7 years of experience in similar role in agency or client side is required

• Hands on experience using social media or online brand engagement platforms

• Understand media metrics & all type of media report

• An ability to identify target audience preferences and build content to meet them

• Familiarity with publishing, groups/ communities on social and knowledgeable on different social channels and excellent in different social natures and trends

• Excellent multitasking skills, open-minded, self-motivation, be able to work under stress deadlines or multi-projects with same deadline.

• Business driven mindset

• Strong written and verbal communication skills

• BSs degree in Marketing, Multi-media or relevant filed