Key Responsibilities:
- Brand Visual Identity: Develop and uphold a cohesive visual identity for the brand, ensuring alignment with core values and resonance with target audiences across various European markets.
- Creative Strategy: Partner with marketing and design teams to craft creative strategies that effectively communicate brand messages through visual mediums, including packaging, advertising, and digital content.
- Art Direction: Lead a team of designers and creative professionals to produce visually compelling and impactful assets, from print materials to digital graphics.
- Video Production: Oversee and contribute to video production efforts for marketing campaigns.
- Market Research: Stay current with design trends and consumer preferences, integrating these insights into the visual strategy.
- Collaboration: Work closely with international teams to ensure consistency in brand messaging and design elements across diverse markets.
- Quality Assurance: Ensure all visual assets meet the highest quality standards, with meticulous attention to detail.
- Team Development: Mentor and train team members, fostering a creative and productive work environment.
Qualifications / Experience:
- Education: Bachelor's degree in Art, Graphic Design, or a related field.
- Experience: Proven experience in Graphic Design, with a strong background in the FMCG industry.
- Portfolio: A robust portfolio showcasing diverse design work and video projects.
- Skills: Proficiency in design software and a deep understanding of design principles, typography, and color theory.
- Mindset: A creative, innovative thinker with a strong focus on visual aesthetics