Scope:
- Develop and execute comprehensive marketing strategies to drive brand awareness, market penetration, and customer acquisition.
- Lead cross-functional teams in product development, pricing, promotion, and distribution strategies.
- Oversee the creation and implementation of integrated marketing campaigns across various channels including digital, traditional media, and retail.
- Analyze market trends, consumer behavior, and competitor activity to identify growth opportunities and mitigate risks.
- Manage marketing budget allocation and optimize ROI through effective resource allocation.
- Foster strong relationships with key stakeholders, including internal teams, agencies, suppliers, and external partners.
- Drive innovation and continuous improvement in marketing processes and methodologies.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
- Minimum 12 years of progressive experience in marketing roles, preferably within the FMCG industry.
- Proven track record of successfully developing and implementing marketing strategies that drive business growth.
- Strong leadership and team management skills with the ability to inspire and motivate teams.
- Excellent analytical abilities with proficiency in market research and data analysis.
- Exceptional communication and interpersonal skills.
- Strategic mindset with a results-oriented approach.