1. Online Marketing (55%)

   • Optimize digital marketing campaigns by collaborating with stakeholders to create multimedia content that enhances brand awareness and recruitment.
   • Manage a content calendar to attract a qualified audience to our digital platforms.
   • Generate new leads by converting site traffic through calls-to-action, landing pages, and content.

2. Offline and Integrated Marketing (35%)

   • Develop localized marketing plans and materials to drive enrollments.
   • Build and support relationships with local channel partners to meet recruitment targets.
   • Train channel partners through regular visits and sessions.
   • Participate in promotional events like exhibitions, fairs, and demo classes.

3. Budget Management and Reporting (10%)

   • Plan and manage the departmental budget effectively.
   • Ensure project management aligns with budget and results.
   • Collaborate with colleagues in admissions, learning services, and overseas partners.
   • Provide comprehensive marketing reports and briefing papers to the Country Manager.
   • Perform additional duties as directed by the Country Manager.

Selection Criteria:

• University degree with a minimum of four years of relevant experience, including two years in management.
• Native Vietnamese speaker.
• Preferred experience in marketing for education agents and working with higher education sector partners in Vietnam.
• Experience with advertising and social media agencies.
• Proficient in English and Vietnamese with strong communication and presentation skills.
• Willingness to travel as needed.
• Self-motivated with strong interpersonal skills.