JOB SUMMARY: 

Responsible for planning, coordinating, and executing sales promotion strategies to increase brand awareness, drive sales, and achieve revenue targets. 

MAIN RESPONSIBILITIES: 

• Develop Sales Promotion Strategies: Create and implement innovative sales promotion strategies to increase brand visibility and market share in the relevant sector. 

• Coordinate Promotional Campaigns: Plan and coordinate promotional campaigns, including product demonstrations, sampling events, in-store promotions, and retail activations. 

• Collaborate with Marketing Team: Work closely with the marketing team to align sales promotion activities with overall marketing objectives and brand messaging. 

• Train and Supervise Promotional Staff: Recruit, train, and supervise promotional staff such as brand ambassadors and sales promoters to ensure effective execution of sales promotion activities. 

• Monitor Campaign Performance: Monitor the performance of sales promotion campaigns, track key performance indicators (KPIs), and analyze demographics and ROI of promotional activities. 

• Manage Budget and Resources: Manage the sales promotion budget effectively, allocate resources efficiently, and ensure all POS and cash reporting are correct before, during, and after store hours of operation. 

• Maintain Client Relationships: Build and maintain strong relationships with retailers and distributors to secure prime placement of products and maximize visibility in stores. 

• Gather Market Intelligence: Gather market intelligence, including competitor activities, consumer trends, and market insights, to inform sales promotion strategies and tactics. 

• Provide Regular Reports: Prepare and provide regular reports on sales promotion activities, campaign performance, and market feedback to the management team. 

• Ensure Compliance: Ensure compliance with relevant regulations, brand guidelines, and ethical standards in all sales promotion activities. 

JOB REQUIREMENTS: 

• Bachelor's degree in marketing, business administration, or related field. 

• Proficiency in Chinese 

• Proven experience in Sales Promotion, preferably in the FMCG sector. 

• Strong understanding of sales promotion techniques, consumer behavior, and market dynamics. 

• Excellent communication, analyzing, and leadership skills. 

• Creative thinking and problem-solving abilities. 

• Proficiency in Microsoft Office Suite and other software/tools. 

• Ability to work independently and under high pressure to provide quality results 

• Valid driver's license and willingness to travel as needed.