Trade Marketing Director – FMCG

Location: Ho Chi Minh City, Vietnam
Industry: Fast-Moving Consumer Goods (FMCG)
Level: Senior Management
Reports to: Commercial Director / Country Manager

🔎 Role Overview

We are seeking an experienced and strategic Trade Marketing Director to lead the development and execution of trade marketing initiatives across key markets. This role plays a critical part in enhancing brand visibility, driving in-store engagement, and supporting commercial growth through effective channel strategies.

🌟 Key Responsibilities

• Develop and implement trade marketing strategies to support brand and sales objectives
• Lead market expansion efforts and support the launch of new products across various channels
• Manage below-the-line (BTL) activities, including point-of-sale materials, promotions, and loyalty programs
• Collaborate with sales and brand teams to ensure alignment and consistency in execution
• Oversee trade investment planning and manage channel-specific budgets
• Build and lead a capable trade marketing team, fostering a culture of performance and collaboration
• Analyze market trends, shopper insights, and competitor activities to inform strategy

✅ Requirements

• Strong background in trade marketing within the FMCG industry
• Experience in market development, brand activation, and channel management
• Proven leadership skills, with experience in team building and cross-functional collaboration
• Solid understanding of shopper behavior and retail dynamics
• Excellent communication, planning, and analytical skills
• Proficiency in English and Vietnamese
• Willingness to travel as needed

🎯 Ideal Candidate

• A strategic thinker with a hands-on approach to execution
• Passionate about consumer engagement and brand growth
• Comfortable working in a fast-paced, evolving market environment
• Committed to delivering results through collaboration and innovation